True North Optometry is nestled in the north of beautiful British Columbia. We love having the opportunity to provide eyecare to the people of our northern community including Prince George, Vanderhoof, Fort St. James, Mackenzie, and Quesnel.
We are excited to join the growing downtown Prince George business community and are passionate about providing our patients with an impactful, enjoyable and educational experience from the moment you step through our door.
Hi, I’m Dr. Vince. I grew up in Prince George and am a proud alumnus of UNBC. I graduated with honours from the University of Waterloo School of Optometry and Vision Science in 2015, and have been practicing Optometry in Prince George ever since. During school, my interest in ocular disease and dry eye was kindled, and since receiving my Doctor of Optometry in 2015, I’ve gone on to study the field of behavioural optometry and vision therapy. I love what I do and I am so grateful for the opportunity to provide vision care to this community. Outside of work, I enjoy strength training, wake surfing, and spending time with my friends and my wonderful wife and kids.
Hi! I’m Emily. I’m originally from Waterloo Ontario where I met and married Vincent. I am obsessed with learning about leadership, improving my skill set and expanding on my knowledge wherever possible. This passion proved to be necessary while opening a business with my husband, in a pandemic, in a field I am unfamiliar with. While I may be new to the field of optometry, my passion for health, patient experience and connection with our community have made the transition into this field very fulfilling. Along the way I've developed a deep love of independent eyewear and I hand selected the brands and frames that we carry. Finding the best pair of glasses for each person that comes through our door brings me so much joy. My ten plus years of experience in the fitness industry have become an instrumental part of my new additional role as a Vision Therapist. Helping children and adults of all ages have a more graceful visual system so they can do the things they love with ease is incredibly rewarding.
Hi! I’m Kendra. I was born and raised in Prince George and I love the people and community here. I have years of experience in healthcare administration and am passionate about helping others and making sure their patient experience is exceptional. My eagerness to learn and to care for others was what guided me towards expanding my knowledge into Optometry. I love learning new things, meeting new people and spending time with my wonderful husband and family.
Hello, my name is Michael. I was born and raised here in Prince George and have several years of experience in the Optometry field. Helping people has always been important to me, and one of the reasons I joined this field. Sharing my knowledge to make the patient experience memorable is always so rewarding. I’m always ready to learn and look forward to adding to my skills and knowledge, as this field still has so much to teach me. Outside of work, I may find myself baking or reading a good book. Most of the time though, I am spending my free time with my two children and my husband.